Back All Learning NotesLearning Notes

Demystifying the Word “Logo” in Portuguese

logo in Portuguese

You may have come across the word logo in Portuguese and had trouble translating it. Logo is another of those Portuguese words that has several meanings…
The word logo can mean “therefore”, it can mean “soon”, and (don’t hate us!) it can also mean “later”. 😳
Sometimes it does not have a clear translation in English, so it helps to explore lots of examples to give yourself an idea of how it’s used in context.
Let’s break this down…

Logo as a Conjunction

Logo can act as a conjunction (a word used to connect clauses of a sentence). It has the same meaning as portantotherefore and consequentementeconsequently . It often serves to introduce the conclusion that has been reached as the result of something happening.
For example:
Não fomos à festa dela, logo ela ficou zangadaWe didn’t go to her party, therefore she was angry
In other words, the woman was angry as a result of the people not going to her party. Another example:
Ele tem a língua comprida, logo nunca mais lhe conto mais nada!He has a long tongue (i.e. he can’t keep a secret) , so I'll never tell him anything again!
Here, the speaker has come to the conclusion that since he can’t keep a secret, she won’t confide in him anymore.

Logo as “Soon”

Logo also means “soon”, “immediately”, or “as soon as possible”. It conveys a sense of urgency or immediacy.

Ela chegou logo depois de tu teres saídoShe arrived right after you left
Eu chegarei aí logo logo!I will be there very shortly!
Logo que vires esta mensagem, liga-me!As soon as you see this message, call me!
Vem ter comigo amanhã logo de manhãCome meet me first thing tomorrow morning
This sense of immediacy applies not just to time, but also when describing proximity in physical space:
O camião logo atrás do nosso carro despistou-seThe truck just behind ours went off the road

Logo as “Later”

The word logo in Portuguese can also refer to a later point in time, usually referring to later on within the same day, rather than “a very long time from now”.
Falamos mais logoWe'll speak later
Queres encontrar-te comigo logo esta tarde?Would you like to meet me later this evening?
Eu trato desse problema mais logoI’ll sort that problem out later

Logo for Emphasis

Logo is sometimes used to emphasize the intensity of a negative situation. The translation is not always straightforward in this context, but these examples should give you a sense of when it’s appropriate to add logo.

  • De todas as mulheres, tinhas logo que escolher estaOf all the women, you had to choose THIS one
  • Tiveste logo que vir neste dia?Did you have to come THIS day? – Implies that today is not a good day to visit
  • Com tantas pessoas, magoaste logo euWith so many people, you had to hurt ME – Emphasizes that “I” was hurt, as opposed to someone else, as if saying Why me?

Logo in Portuguese Expressions

Logo appears in many common expressions, including:
Até logoSee you later
Logo veremosWe shall see (later)
Logo queAs soon as as in Eu ligo-te logo que seja possívelI'll call you as soon as possible
Mais logoLater on as in Mais logo, passo em tua casaLater, I'll stop by your place
Logo a seguirRight after as in Vou deitar o lixo fora, logo a seguir a acabar o jogoI'm going to take out the trash, right after I finish the game

Any questions? Post a comment below:

Your email address will not be published. Required fields are marked *


The subject is used only for admin purposes and won't be displayed in your comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.